On November 6, 2024, FADA released data on Retail Tractor Sales for October. The report showed that 64,433 tractors were sold, which is more than the 62,507 units that were sold in October 2023. In India, this means that 3.08% more tractors were sold in October 2024.
Brand-Wise Analysis of the FADA Tractor Sales Report 2024
There were 14,792 units sold by Mahindra & Mahindra Ltd (Tractor) in October 2024, up 4.33% from the 14,178 units sold in October 2023. Because of this, their market share went up by 0.28%, from 22.68% in 2023 to 22.96% in 2024.
According to Swaraj, sales went up by 1.46% from October 2023 to October 2024, going from 11,065 units to 11,227 units. That being said, its market share went down slightly, from 17.70% in 2023 to 17.42% in 2024—a drop of 0.28%.
Similarly, TAFE Limited said that it sold 8,767 units in October 2024, which is just a bit more than the 8,684 units it sold in October 2023 and shows a 0.96% rise. Their market share also went down a little—from 13.89% last year to 13.61% this year, a drop of 0.28%.
International Tractors Ltd said they sold 7,983 units in October 2024, up from 7,713 units in October 2023. This is a 3.50% rise. The business's market share also went up a little, from 12.34% in October 2023 to 12.39% in October 2024, a change of 0.05%. This steady rise shows that the company is on the right track for both sales and market presence.
On the other hand, Escorts Kubota Limited (Agri Machinery Group) only sold 6,043 tractors in October 2024, which is 3.57 percent less than the 6,267 tractors they sold in the same month the previous year. Their market share went down by 0.65%, from 10.03% in October 2023 to 9.38% in October 2024.
John Deere India Pvt Ltd (Tractor Division) saw big growth in October 2024, selling 5,884 tractors compared to 4,558 units in October 2023. This is a 29.9% rise. Market share for the company also went up by 1.84%, from 7.29% last year to 9.13% this year.
But sales of Eicher Tractors went down. In October 2024, 3,691 units were sold, compared to 4,268 units in October 2023. This is a 13.52% drop. It showed in their market share, which went down from 6.83% to 5.73%, a drop of 1.10%.
In October 2024, CNH Industrial (India) Pvt Ltd sold 2,596 units, up from 2,481 units the previous year. This was a growth of 4.64%. It went from 3.97% to 4.03%, which is a gain of 0.06% in the company's market share.
Kubota Agricultural Machinery India Pvt Ltd said that their sales went up by 6.32%, hitting 1,161 units and giving them a 0.05% bigger share of the market.
Lastly, the "other" group did very well. In October 2024, 2,289 units were sold, which is 4.00% more than the previous month's 2,201 units. Their market share went up by 0.03%, from 3.52% to 3.55%, which shows that they did better in this area.
